‘25 Jaar Team Taaladvies’
Project for Flemish government
Team Taaladvies is an entity that is part of our Department of Chancellery and Foreign Affairs. Before their 25th anniversary, they approached us for an original social media campaign. This was also my first major campaign since my recruitment by the Flemish government.
With the campaign, we wanted to highlight the various milestones of the Team Taaladvies. We also wanted to feature the target audience, enthusiasts of the Dutch language. To achieve this, we produced content at the annual Language Festival in De Singel and conducted interviews with the staff of Team Taaladvies. The videos were accompanied by an online campaign aimed at bringing the Team Taaladvies to the attention of a broad group of Dutch language users.
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Flemish government
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Ward Lanszweert
Meet the team
As part of the campaign, we also wanted to give Team Taaladvies a voice, as they are responsible for frontline services on a daily basis. Over the years, the team has experienced several digital revolutions, and their job is not comparable to what it was 25 years ago. However, what has never changed is the human contact with the target audience. Whatever your language question, call 078 15 20 25 and you will be connected to one of our language advisors.
